Brain Optimization Is the Most Overlooked Performance Domain
The fitness and hormone optimization communities obsess over muscle, testosterone, and body composition while largely ignoring the organ that matters most: the brain. Cognitive performance — focus, memory, processing speed, creativity, motivation — determines your career success, relationship quality, and overall life satisfaction far more than your bench press or bicep circumference. Yet most men’s “optimization” routines include nothing for their brain.
In a decade of coaching, I’ve increasingly integrated nootropics and cognitive optimization into client protocols. The intersection of hormonal health and brain performance is profound — testosterone itself is a nootropic, and many compounds that support hormonal optimization also enhance cognition. The Natty Plus framework isn’t just about physical performance; it’s about total human optimization, and the brain is the command center.
The Foundation: Hormones as Nootropics
Before adding any nootropic supplement, the hormonal foundation must be established. Testosterone directly influences cognitive function — studies consistently show that men with optimal testosterone have better verbal memory, spatial reasoning, processing speed, and executive function compared to hypogonadal men. The cognitive decline associated with low testosterone is often mistaken for depression or early cognitive aging.
Thyroid hormones (T3 and T4) are critical for brain function. Subclinical hypothyroidism — thyroid levels that are technically “in range” but suboptimal — can cause brain fog, poor concentration, slowed thinking, and memory problems that are frequently misattributed to other causes. A full thyroid panel should be part of any cognitive optimization assessment.
Estradiol in men plays an important neuroprotective role. Men who crash their estrogen with aggressive aromatase inhibitor use often report cognitive impairment — difficulty finding words, reduced mental clarity, poor short-term memory. Maintaining estradiol in the healthy range (20-35 pg/mL) is as important for brain function as it is for joint health and libido.
Tier 1: Essential Daily Nootropics
These are compounds with strong evidence bases, excellent safety profiles, and synergy with the broader Natty Plus protocol.
Creatine monohydrate (5g daily) isn’t just for muscles. The brain is highly metabolically active and uses ATP constantly. Creatine supplementation increases brain phosphocreatine stores, improving energy availability for cognitive processes. Studies have shown that creatine improves working memory and processing speed, with effects most pronounced in sleep-deprived individuals and vegetarians (who have lower baseline brain creatine). Since most Natty Plus adherents are already taking creatine for physical performance, the cognitive benefits come free.
Omega-3 fatty acids (EPA/DHA at 2-3g combined daily) are structural components of brain cell membranes. DHA comprises approximately 40% of polyunsaturated fatty acids in the brain. Adequate omega-3 intake supports neurotransmitter function, reduces neuroinflammation, and may protect against age-related cognitive decline. The anti-inflammatory effects also support overall health and recovery.
Magnesium L-threonate is the specific magnesium form designed for brain health. Unlike other magnesium forms, L-threonate effectively crosses the blood-brain barrier and increases brain magnesium concentrations. Research from MIT demonstrated that magnesium L-threonate enhances synaptic plasticity and improves learning and memory in both young and aged subjects. The dose is typically 1-2g of magnesium L-threonate daily (providing approximately 140mg of elemental magnesium).
Tier 2: Targeted Cognitive Enhancers
Alpha-GPC (300-600mg daily) provides choline for acetylcholine synthesis — the neurotransmitter most directly associated with learning, memory, and focus. Alpha-GPC has superior bioavailability compared to other choline sources and also stimulates growth hormone release, making it doubly useful in the Natty Plus context. It pairs well with racetams for enhanced cholinergic activity, though racetams are a more advanced nootropic category.
Lion’s mane mushroom (500-1000mg daily) contains compounds called hericenones and erinacines that stimulate nerve growth factor (NGF) production. NGF promotes neuronal growth, maintenance, and myelination — the biological processes underlying long-term brain health and cognitive function. Clinical trials in older adults with mild cognitive impairment have shown significant improvement in cognitive scores with lion’s mane supplementation. The effects take 4-8 weeks to become noticeable.
L-tyrosine (500-1000mg) is the precursor to dopamine, norepinephrine, and epinephrine — the catecholamine neurotransmitters that drive motivation, focus, and alertness. Tyrosine supplementation is particularly effective under stress conditions (sleep deprivation, physical stress, cognitive demand) where catecholamine depletion impairs performance. Taking tyrosine before demanding cognitive tasks provides the raw material for sustained focus.
Tier 3: Situational and Advanced Options
Caffeine plus L-theanine (100mg/200mg) is the most well-studied nootropic combination. Caffeine provides alertness and focus; L-theanine smooths out the jitteriness and anxiety that caffeine can cause while enhancing alpha brain wave activity (associated with calm focus). This combination outperforms either compound alone for sustained attention and cognitive performance. It’s appropriate for work sessions, study, or any demanding cognitive task.
Modafinil is a prescription wakefulness-promoting agent that has become popular off-label as a cognitive enhancer. It improves executive function, working memory, and sustained attention with a favorable side-effect profile compared to traditional stimulants. However, it’s a prescription drug with potential side effects (headache, insomnia, rare but serious skin reactions) and should only be used under medical supervision. Within the Natty Plus framework, modafinil falls into the pharmaceutical tier — appropriate after natural approaches have been optimized, not as a first-line intervention. For a detailed comparison with a newer research chemical alternative, see my analysis of Solriamfetol vs FL-Modafinil.
Microdosing psychedelics (psilocybin, LSD) has generated enormous interest in Silicon Valley and creative communities. The evidence base is growing but still limited — clinical trials are underway, and anecdotal reports of enhanced creativity, mood, and problem-solving are numerous. However, the legal status in most jurisdictions, the lack of standardized dosing, and the potential for psychological complications make this a category I approach cautiously in coaching. It’s not part of the standard Natty Plus protocol.
The Anti-Nootropic: Things That Destroy Cognition
No amount of nootropic supplementation can overcome the cognitive damage from chronic sleep deprivation (the single worst thing you can do to your brain), excessive alcohol consumption (neurotoxic and disrupts sleep architecture), chronic stress (cortisol is directly neurotoxic to the hippocampus), sedentary lifestyle (exercise is the most powerful natural nootropic through BDNF production), and ultra-processed food diets (neuroinflammation from seed oils, sugar, and artificial additives). This is a fundamental principle of the Tony Huge Laws of Biochemistry Physics — you cannot out-supplement a broken foundation. The body’s systems operate on a hierarchy of needs, and cognitive enhancers work on the margin of an already optimized baseline.
The Natty Plus approach to cognitive optimization starts with eliminating these cognitive destroyers before adding enhancers. A man sleeping 5 hours a night who takes $200 of nootropics monthly would get better results from sleeping 8 hours and taking nothing. The fundamentals always come first — supplements amplify a good foundation but cannot replace one.
Interesting Perspectives
While the core protocol focuses on established, evidence-based compounds, the frontier of cognitive enhancement is constantly evolving. One unconventional perspective gaining traction is the concept of “metabolic flexibility” for the brain. Just as the body can switch between fuel sources, proponents argue the brain’s cognitive resilience is tied to its ability to utilize both glucose and ketones efficiently. This has led to interest in exogenous ketone salts or MCT oil not just for physical energy, but as potential acute nootropics during demanding mental work, with some users reporting reduced mental fatigue.
Another emerging angle is the role of the gut-brain axis. Beyond standard probiotics, specific bacterial strains are being researched for their production of neurotransmitters like GABA and serotonin. The nootropic potential of targeted psychobiotics suggests future cognitive stacks may include bespoke probiotic formulations designed to modulate stress response and mood through the vagus nerve, representing a more systemic approach than directly supplementing neurotransmitter precursors.
Finally, there’s a contrarian view forming against chronic, daily use of some classic stimulant-based nootropics. The argument, aligning with principles of receptor sensitization and downregulation from the Tony Huge Laws of Biochemistry Physics, is that constant agonist exposure (like daily modafinil or strong cholinergic agents) may blunt natural cognitive pathways. This perspective favors a cyclical or situational use model, reserving the strongest tools for peak performance demands to preserve baseline function and long-term receptor health.
Citations & References
- Avgerinos, K. I., et al. (2018). Effects of creatine supplementation on cognitive function of healthy individuals: A systematic review of randomized controlled trials. Experimental Gerontology, 108, 166-173.
- Witte, A. V., et al. (2014). Long-chain omega-3 fatty acids improve brain function and structure in older adults. Cerebral Cortex, 24(11), 3059-3068.
- Slutsky, I., et al. (2010). Enhancement of learning and memory by elevating brain magnesium. Neuron, 65(2), 165-177.
- Hoffman, J. R., et al. (2010). Effect of creatine and beta-alanine supplementation on performance and endocrine responses in strength/power athletes. International Journal of Sport Nutrition and Exercise Metabolism, 20(4), 293-298.
- Parker, A. G., et al. (2015). The effects of alpha-glycerylphosphorylcholine, caffeine or placebo on markers of mood, cognitive function, power, speed, and agility. Journal of the International Society of Sports Nutrition, 12, P41.
- Mori, K., et al. (2009). Improving effects of the mushroom Yamabushitake (Hericium erinaceus) on mild cognitive impairment: a double-blind placebo-controlled clinical trial. Phytotherapy Research, 23(3), 367-372.
- Jongkees, B. J., et al. (2015). Effect of tyrosine supplementation on clinical and healthy populations under stress or cognitive demands—A review. Journal of Psychiatric Research, 70, 50-57.
- Haskell, C. F., et al. (2008). The effects of L-theanine, caffeine and their combination on cognition and mood. Biological Psychology, 77(2), 113-122.
- Battleday, R. M., & Brem, A. K. (2015). Modafinil for cognitive neuroenhancement in healthy non-sleep-deprived subjects: A systematic review. European Neuropsychopharmacology, 25(11), 1865-1881.
- McEwen, B. S. (2017). Neurobiological and systemic effects of chronic stress. Chronic Stress, 1, 2470547017692328.